Brochure Design for the Department of Transport’s Shared Mobility Strategy
At Designwest, we believe clear design is crucial when communicating national policy. That’s why we were proud to partner with the Department of Transport on their recent publication: National Policy Statement on Shared Mobility and the Provision of Hubs 2025.
This important policy document sets out the roadmap for shared mobility solutions across Ireland, focusing on how local authorities and service providers can work together to support more sustainable, accessible transport options.
Our role? To ensure the policy was not only understood — but absorbed. We delivered a brochure that merges clarity with structure, purpose with design — and one that now sits at the centre of conversations about Ireland’s transport future.
About the Project
The Department of Transport approached us to design and format their national policy statement on shared mobility, ensuring the final product would meet several key requirements:
- Visually appealing while remaining formal and accessible
- Clear hierarchy and structure to aid reader navigation
- Consistent use of branding, typography, and data visuals
- Fully accessible, print-ready and digital-friendly layout
The end product needed to work just as well on a desktop as it would on a printed table during stakeholder meetings. Our challenge was to make policy content digestible, professional, and well-aligned with government visual standards.
Our Design Approach: Precision with Purpose
As experienced brochure designers in Ireland, we’ve worked on a number of high-profile policy and public sector publications. We understand how to handle technical language, large content volumes, and multiple layers of stakeholder feedback — without sacrificing visual quality or readability.
Here’s how we approached the Department of Transport brochure:
1. Structure and Layout
This policy statement spanned multiple chapters, each requiring a clear visual entry point. We built a structure around a clean two-column grid with ample white space, clear heading hierarchy, and defined section dividers to guide the reader.
We also:
- Designed an accessible contents page with anchor navigation
- Included colour-coded chapters for quick scanning
- Used margin callouts for definitions, notes, and highlights
2. Typography and Readability
For body content, we used a highly legible serif font optimised for long-form reading, paired with a clean sans-serif for headings and subheadings. This gave the document a modern, trusted look without feeling clinical.
Line spacing and font size were carefully calibrated to ensure maximum legibility — especially important given the policy’s audience, which spans local government, urban planners, academics, and the general public.
3. Visual and Brand Integration
While formal, this policy brochure still needed to feel current and forward-looking. We integrated:
- Government-approved colour schemes for cohesion
- Custom icons and infographics to break down complex ideas
- Full-width maps and tables to support regional data
- Section dividers using soft overlays and bold typography
Every design choice was made to ensure the information remained the focus — but with enough visual support to aid understanding and retention.
Why This Brochure Matters
Shared mobility is a fast-evolving topic. Whether it’s bike-share schemes in Dublin, e-scooter pilots in Cork, or future mobility hubs in rural areas, this document sets the tone for what’s coming next.
For the Department of Transport, presentation wasn’t an afterthought. They understood that for a policy to have impact, it must first earn attention. And that’s where we came in.
Great brochure design helps ensure:
- Key stakeholders engage with the material
- The layout supports, rather than overwhelms, the message
- Data and calls-to-action are clearly highlighted
- Brand trust is reinforced through quality visuals
This is exactly why brochure design in Ireland, especially for public-facing policy documents, remains such an essential communications tool.
Built for Print and Digital Distribution
With public bodies increasingly relying on hybrid communications, we ensured the final brochure was delivered in two fully optimised formats:
- High-res print-ready PDF: Suitable for departmental distribution, libraries, and public meetings
- Interactive digital PDF: Accessible, lightweight, and tagged for screen readers, allowing sharing via gov.ie and stakeholder email campaigns
This dual-format approach means the brochure can support public engagement from community halls in Mayo to boardrooms in Dublin.
Working with Government Clients: Experience Matters
Government projects demand more than just creativity. They require:
- Precision
- Clear communication with multiple stakeholders
- A deep understanding of accessibility standards
- Adherence to public-sector brand guidelines
At Designwest, we’ve worked with departments, councils, and agencies across Ireland. We bring both design skill and operational discipline — and we’ve built a reputation as brochure designers who deliver quality under pressure.
Conclusion: A Policy Brochure That Works
The National Policy Statement on Shared Mobility and the Provision of Hubs 2025 is now live — and the feedback has been overwhelmingly positive. Stakeholders have noted the ease of navigation, the professional tone, and how the design helps simplify what could otherwise be a dense document.
For us, this project reaffirms what we already know: great policy needs great design. And that’s exactly what we bring to the table.
If you’re a government department, public body, or organisation looking for experienced brochure designers in Ireland — whether for policy, strategy, or stakeholder engagement — talk to us. From Dublin to Donegal, we’ve got you covered.
FAQs
Do you work with other government departments in Ireland?
Yes. We regularly work with government agencies, councils, and public bodies across the country. Our team understands the unique demands of public-sector design.
Can you handle brochure projects with long, technical content?
Absolutely. We specialise in taking dense, policy-heavy material and presenting it in a way that’s clear, structured, and visually compelling.
Are your brochures accessible for digital readers?
Yes. All our digital brochures are designed with accessibility in mind — including proper tagging, logical reading order, colour contrast, and screen reader compatibility.
How long does a project like this take?
Timelines depend on document size and number of stakeholders involved. For policy publications, we typically work in 2–4 week cycles depending on scope and feedback stages.
Do you offer brochure design outside of Dublin?
Yes. While many of our clients are based in Dublin, we provide brochure design services across Ireland — including Galway, Mayo, Limerick, Cork, and beyond.
Talk to Us
Need help bringing a complex project to life with clear, effective design? Whether it’s policy, annual reports, or public engagement material, our team is ready to deliver.
Visit www.designwest.ie to see more of our work or contact us directly to start your next project.
Let me know if you’d like a LinkedIn post to accompany this blog, or if you’d like mockups created from the brochure PDF for use on your website or social channels.