Brochure Design for OHK Residential Dublin, Monaghan, Galway, Mayo
In the fast-paced property development landscape, a well-crafted brochure can make all the difference. For OHK—one of Ireland’s leading construction and development firms with a strong presence in Dublin, Monaghan, Galway, and Mayo—communicating their Residential brand offering with clarity, confidence, and class was essential. At Designwest, we partnered with OHK to create a standout residential brochure that would serve not only as a marketing tool, but also as a true representation of their quality-driven ethos.
As brochure designers in Ireland with two decades of experience, we know that property brochures are more than just printed pages—they are a gateway into the lifestyle and values behind a brand. This case study breaks down how we tackled the project for OHK Residential and why great brochure design still holds major influence for property firms in today’s digital-first world.
About OHK Residential: Building Homes Across Ireland
OHK is a name well-known throughout Ireland for its wide-ranging construction projects. While the company operates across multiple sectors, including commercial and civil, its Residential division is where design, vision, and community truly meet.
With key offices and projects located in Dublin, Monaghan, Galway, and Mayo, OHK Residential focuses on creating high-quality living spaces designed for real families and real life. Their developments are known for thoughtful planning, premium construction, and a commitment to building homes that stand the test of time.
To reflect this legacy—and future ambition—OHK needed a printed brochure that would match the quality of their builds while clearly communicating their capabilities, values, and project portfolio. That’s where we came in.
The Challenge: Crafting a Brochure that Speaks to Diverse Audiences
Our brief from OHK Residential was simple but ambitious: create a modern, clean, and professional brochure that would appeal to multiple audiences—potential homebuyers, investors, housing bodies, and local authorities alike.
But beyond just aesthetic appeal, the brochure had to serve several key business goals:
- Demonstrate OHK Residential’s proven experience across Ireland
- Showcase the quality and uniqueness of their recent housing developments
- Align with the company’s brand while offering a distinct identity for the Residential wing
- Be suitable for both digital sharing and high-quality print production
For a company with such regional depth and national reach, it was also essential that the brochure reflect OHK’s Irish roots while holding its own in a competitive property market.
Our Approach: Blending Function with Visual Clarity
As established brochure designers in Ireland, we followed a tried-and-tested approach—grounded in design thinking and backed by years of experience crafting property marketing collateral.
Here’s a breakdown of the process:
1. Discovery & Strategy
We began by meeting with key stakeholders from OHK’s Residential division. Through these conversations, we mapped out:
- Key messages and selling points
- Target audiences across their core regions (Dublin, Monaghan, Galway, Mayo)
- Visual inspiration and brand expectations
- The desired tone: clean, aspirational, but grounded in substance
This gave us a clear direction—not just for layout and typography, but for how the content should flow and how visuals could best represent OHK’s strengths.
2. Content Planning
We structured the brochure into clearly defined sections:
- Introduction & Values
- Company History & Irish Presence
- Spotlight on Signature Residential Projects
- OHK’s Building Process & Quality Controls
- Sustainability & Community Impact
- Client Testimonials
- Contact Details & Regional Offices
We ensured that each section was aligned with OHK’s messaging while also being visually digestible and scannable for busy readers.
3. Visual Identity & Layout Design
Using OHK’s existing brand guidelines as our base, we created a refined layout with generous white space, soft neutral tones, and subtle textures drawn from architectural elements. The typeface selection aimed to balance modernity with clarity, giving the brochure a premium yet approachable feel.
We leaned heavily on full-bleed imagery from OHK’s residential developments. These visuals—ranging from housing estates in County Mayo to new builds in suburban Dublin—were showcased in both wide panoramic spreads and intimate lifestyle-focused vignettes.
We also incorporated:
- Clean iconography to represent services and capabilities
- Timeline elements to highlight OHK’s project history
- Location maps of key developments across Dublin, Monaghan, Galway, and Mayo
4. Print and Digital Versions
Knowing that OHK would need to distribute the brochure both physically and digitally, we optimised the design for high-resolution print while also creating a lightweight, interactive PDF version for email and web use.
The Result: A Versatile, High-Impact Marketing Tool
The final brochure is more than just a showcase of OHK Residential’s past work—it’s a future-facing brand statement. Here’s what it achieves:
- Builds Trust: The clean design and structured layout reflect OHK’s commitment to transparency and quality.
- Supports Sales Conversations: Whether in boardrooms or virtual meetings, the brochure serves as a powerful visual aid.
- Strengthens the OHK Brand: While focusing on the Residential division, the brochure complements OHK’s wider identity—demonstrating their capability across the entire property lifecycle.
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Enhances Local Presence: By referencing project locations and communities in Galway, Dublin, Monaghan, and Mayo, the brochure connects OHK to real people and places—grounding the brand in its Irish roots.
Feedback from OHK has been overwhelmingly positive, with particular praise for how the visuals “speak volumes without needing much explanation.” Several local authorities have already commented on the professional polish and clarity of the piece.
Why Brochure Design Still Matters in Ireland
In an age of social media and quick-scroll websites, many assume print is dead. But in industries like residential development, brochure design in Ireland remains a crucial part of the marketing toolkit.
Here’s why:
- Tangible Trust: A well-designed brochure physically communicates quality. It’s something stakeholders can hold, review, and revisit.
- Longevity: Unlike a Facebook ad, a brochure doesn’t disappear. It can sit in an office, be handed out at site visits, or shared via PDF to decision-makers.
- Professionalism: First impressions matter. A sloppy or outdated brochure can weaken your pitch, while a polished one amplifies credibility.
At Designwest, we specialise in brochure design that supports business growth. Whether you’re in Dublin, Galway, Mayo, or Monaghan, we bring local understanding and national quality to every project.
Conclusion: Strategic Brochure Design That Works
The OHK Residential brochure is a perfect example of what happens when design, strategy, and storytelling align. It’s not just about layout and images—it’s about purpose. It’s about connecting a strong Irish business with the communities they serve and the clients they want to attract.
If you’re a property developer, housing association, or construction business looking for brochure designers in Ireland, we’d love to help tell your story with clarity and impact—just like we did for OHK.
FAQs
What industries do you create brochures for in Ireland?
We work across a range of sectors including residential development, tourism, education, healthcare, government, and B2B services.
Can you help with both content and design?
Yes, we offer full-service brochure creation—including copywriting, layout, image sourcing, and print coordination.
Do you offer brochure design services outside of Mayo?
Absolutely. We serve clients across Ireland, with regular projects in Dublin, Monaghan, Galway, Cork, and beyond.
What’s the typical turnaround time for a brochure design project?
Depending on size and content readiness, most brochure projects take 2–4 weeks from kick-off to print-ready.
Do you offer digital-friendly brochures as well?
Yes. Every brochure we create is optimised for both print and digital use, including interactive PDFs with clickable links.
Let’s Talk Brochures
If you’re searching for brochure design Ireland or simply need guidance on creating standout marketing material, our team is here to help. Get in touch with Designwest today to discuss your project.
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