Brochure Design for the Shared Mobility Hubs Consultation Report 2025
At Designwest, we know design isn’t just about how something looks — it’s about how clearly and confidently it communicates purpose. That’s exactly what we delivered for the Department of Transport’s latest publication: Shared Mobility Hubs Report on Public Consultation 2025.
As part of Ireland’s wider move toward sustainable transport, this document captures valuable insights from over 450 individuals and organisations who took part in a national consultation. Our task? To design a brochure that made those voices clear, the findings accessible, and the conclusions easy to absorb — while maintaining the professionalism and integrity the Department of Transport requires.
Whether viewed by policymakers, local authorities, planners or public readers, this brochure needed to perform across formats and audiences. And that’s where strong brochure design matters most.
Project Overview: Designing with Transparency and Accessibility in Mind
The Shared Mobility Hubs Report on Public Consultation 2025 serves as a follow-up to the National Policy Statement on Shared Mobility — another project we proudly designed for the Department of Transport.
This latest report captures responses to a series of questions issued in 2023–2024 on shared mobility hubs, and covers:
- Public feedback on the location and function of mobility hubs
- Attitudes toward integration of shared bikes, e-scooters, car clubs and more
- Considerations around inclusivity, accessibility and rural mobility
- Recommendations from stakeholders and the Department’s own responses
The brochure had to showcase a wide mix of qualitative and quantitative data. Our job was to frame it all with clarity — so that no insights were buried, no charts felt overwhelming, and every section flowed with intent.
Our Design Process: Bringing Structure to Complex Data
As brochure designers in Ireland experienced in public sector and policy work, we approached this with a clear design methodology — one grounded in hierarchy, accessibility, and professional polish.
1. Content Mapping and Layout Planning
Before we touched layout, we reviewed the full content to determine:
- Where graphics or iconography would aid comprehension
- How to present survey questions and results consistently
- Where to insert summary panels for quick takeaways
- How to support open-ended responses without clutter
We structured the layout around consistent question groupings, backed by a clear visual rhythm that made the 40+ pages feel approachable and digestible.
2. Accessible, Brand-Aligned Typography
We selected fonts optimised for readability across print and digital, with a strong contrast ratio and generous line spacing. Our heading and subheading system ensured easy skimming without losing structure.
The layout followed public sector accessibility standards, ensuring:
- Logical reading order
- Meaningful alt text for graphics
- Consistent font hierarchy and colour contrast
This was essential for public sharing via gov.ie and third-party stakeholders across Ireland.
3. Clean Visual Elements and Data Presentation
This report is packed with survey data — from pie charts and bar graphs to side-by-side comparisons of public vs. organisational feedback. We designed all data visuals in a consistent style to:
- Avoid cognitive overload
- Reinforce key messages
- Keep attention on what matters: the insights
We also included quote callouts, section openers, and commentary boxes for the Department’s responses — all wrapped in a layout that keeps the reader moving forward.
Why the Brochure Format Works
Despite the rise in digital-first communications, reports like this are still most effective in brochure form — structured, well-designed PDFs that balance visual hierarchy with formality.
For projects like this, where both community consultation and policy direction meet, brochure design in Ireland still plays a central role in:
- Promoting transparency
- Making data accessible
- Supporting public trust
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Creating shareable resources for media and local authorities
The report’s layout allows any reader — whether a councillor in Dublin or a transport coordinator in Mayo — to easily reference public opinion and understand how that feedback shapes future planning.
Built for Multi-Channel Use: Print and Digital
We ensured this project worked across multiple platforms:
- Print-ready version: ideal for departmental use, in-person meetings, and archiving
- Screen-optimised PDF: lightweight, tagged for screen readers, and fully accessible on gov.ie
We always consider user experience in context. Whether opened on a desktop, tablet or in hard copy, the reading experience remains seamless — a key part of our brochure design philosophy.
Key Takeaways from the Report’s Findings
Our job was to support, not interpret — but understanding the material helped us frame it clearly. A few notable insights stood out in the design process:
- High levels of support for shared mobility hubs, particularly in urban areas
- Widespread agreement on the need for integration with active travel and public transport
- Strong emphasis on universal access, particularly for older and mobility-impaired users
- Calls for local flexibility, with some concern around “one-size-fits-all” approaches
We ensured these themes were easy to locate throughout the report — enabling both policymakers and the public to focus on what matters most to them.
The Final Outcome
The final report is over 40 pages of structured feedback, carefully designed data, and public commentary — presented in a way that’s clean, professional, and easy to share. The Department of Transport was pleased with the result, noting that the format supported internal use just as well as public-facing transparency.
For us, this was another example of how smart design supports real engagement. When information is clear, people are more likely to act on it — and that’s what this report is built to enable.
FAQs
Do you offer brochure design services for public consultation and policy?
Yes. We specialise in long-form policy design, consultation reports, and stakeholder documentation — particularly for government and semi-state bodies.
Are your brochures accessible for digital distribution?
Every project we deliver is optimised for accessibility, including screen reader tagging, alt text, colour contrast, and logical heading structures.
How long does a consultation report design take?
For reports like this, we typically work on a 2–3 week timeline, depending on content readiness and stakeholder feedback rounds.
Can you create brochures for departments outside Dublin?
Absolutely. While many clients are based in Dublin, we serve organisations across Ireland — including Monaghan, Galway, Mayo and beyond.
Can you work with pre-written content or do you offer content editing too?
We can work with fully drafted content or support you in structuring and refining it for maximum clarity and impact.
Final Thoughts
The Shared Mobility Hubs Report on Public Consultation 2025 isn’t just a record of feedback — it’s a public-facing document that sets the tone for Ireland’s next steps in sustainable transport. We’re proud to have helped the Department of Transport present it in a way that’s clear, professional, and accessible.
If you’re looking for brochure designers in Ireland who understand how to handle sensitive, public-facing material — from stakeholder reports to national policy — get in touch.
See more of our work at www.designwest.ie