At Designwest, we recently had the pleasure of collaborating with Murphy Mulhall to design eye-catching leaflets and newspaper advertisements for The Park Clinic in Cabinteely, Dublin. This medical facility, with its strategic location and long-term tenants, represented a fantastic investment opportunity. Our goal was to develop print materials that would not only grab attention but also communicate essential information clearly to potential investors. Here’s a closer look at the project and the approach we took, along with some common questions people have about leaflet and newspaper ad design in Dublin, Ireland.
Client Overview: Murphy Mulhall and The Park Clinic
Murphy Mulhall is a trusted name in the commercial property market, specialising in sales and investment consultancy. Their project, The Park Clinic, is located in the bustling neighbourhood of Cabinteely, Dublin 18. The clinic is a modern, purpose-built medical facility, home to prestigious tenants like Centric Health and Dental Care Ireland, generating a combined rental income of €140,000 per annum(Murphy Mulhall The Parc…). With this project, our design had to reflect the clinic’s modernity, functionality, and investment potential.
How We Approached Leaflet and Newspaper Ad Design in Dublin
We began by understanding the core message Murphy Mulhall wanted to convey to potential investors. It was clear that the location, high-quality tenants, and excellent facilities were the selling points. Our task was to design materials that were visually engaging, informative, and professional.
- Modern and Minimal Design:The ad design used a clean, minimal aesthetic to reflect the professionalism of the medical sector and the prestige of the clinic’s tenants. We focused on high-quality images of the clinic’s facilities, including the spacious reception area, surgeries, and treatment rooms, all laid out clearly to highlight the premium environment of The Park Clinic.
- Clear, Engaging Copy: With our leaflet design, we made sure to use concise, punchy headlines and subheadings that directed the reader’s attention to the most important details: location, size, rental income, and tenant reliability. These elements are what potential investors in Dublin care about the most, so it was crucial to bring them to the forefront.
- Location-Focused Imagery:Dublin’s Cabinteely area was also a key highlight. With its excellent public transport links and local amenities, we integrated these geographical benefits through imagery and descriptive text. We utilised custom maps and visuals that pinpointed the clinic’s accessibility to the LUAS green line, M50, and nearby bus routes(Murphy Mulhall The Parc…).
Why Designwest’s Leaflet Design Stands Out in Dublin
Our extensive experience in leaflet and ad design across Dublin allows us to create promotional materials that meet the needs of both local and international markets. By combining modern design trends with a deep understanding of the local market, our clients benefit from materials that are not only beautiful but also effective.
FAQs About Leaflet Design in Dublin
1. What is the ideal size for a leaflet in Dublin?
The size of your leaflet will depend on how much information you want to include. In general, A4 (like the one we designed for Murphy Mulhall) or A5 are the most common leaflet sizes used for business promotions in Dublin. They are portable, easy to distribute, and large enough to include key information without overwhelming the reader.
2. What types of businesses benefit most from leaflet design in Dublin?
Leaflets are particularly effective for businesses with a local presence in Dublin, such as real estate agencies (like Murphy Mulhall), healthcare clinics, restaurants, and retail shops. They can be distributed door-to-door or placed in high-traffic areas like shopping centres and public transport hubs.
3. What are the benefits of leaflet design in Cabinteely, Dublin?
Leaflet distribution in Cabinteely, a South Dublin suburb, can be highly effective due to its community-centric atmosphere. Businesses here can reach local residents through leaflet drops in nearby homes, cafes, and shopping centres, helping to build brand awareness among locals.
4. How important is the paper quality for leaflet printing in Dublin?
Paper quality is essential for creating a good first impression. For example, the leaflet we designed for Murphy Mulhall used high-quality, glossy paper that conveyed professionalism and class. In a competitive market like Dublin, higher paper quality can make your leaflet stand out from the rest.
FAQs About Newspaper Ad Design in Dublin
1. How do you design effective newspaper ads for Dublin clients?
Effective newspaper ads focus on eye-catching visuals and concise copy. For example, with the Murphy Mulhall ad for The Park Clinic, we included large, bold headlines with high-quality images of the property. The key information about the location and tenants was placed at the top of the ad, ensuring it caught the reader’s attention.
2. What is the cost of placing a newspaper ad in Dublin?
Newspaper ad costs in Dublin can vary depending on the publication and ad size. Typically, a quarter-page ad in a well-known local newspaper can range from €500 to €1,000. Larger ads or placements in national newspapers will be more expensive.
3. Which Dublin newspapers are best for property ad design?
For property-related ads like the one we designed for Murphy Mulhall, Dublin-based newspapers such as the Irish Independent, The Irish Times, and local papers like the Dublin Gazette are ideal for reaching a broad audience, including investors and professionals.
4. How do you choose the right imagery for a property ad in Dublin?
Choosing the right imagery for a property ad is crucial. We selected professional, high-resolution images of The Park Clinic to showcase its modern medical facilities. In Dublin, it’s essential to highlight both the property and its surroundings, such as transportation links and local amenities, to give potential investors a complete picture.
Final Thoughts
Designwest’s collaboration with Murphy Mulhall on leaflet and newspaper ad design for The Park Clinic exemplifies how thoughtful design and targeted content can create a powerful marketing tool. Whether you’re looking to promote a healthcare facility, retail space, or commercial property in Dublin, investing in high-quality design will help ensure your message stands out in a competitive market.
For businesses in Dublin seeking leaflet design, newspaper ad design, or both, Designwest offers tailor-made solutions that reflect your brand’s values and meet your marketing goals.
Have more questions? Contact us today to learn more about how we can help you with leaflet and newspaper ad design in Dublin, Ireland.